Brady Enlists Players for The Takeoff Campaign
Tom Brady Inks Ten NCAA and Newly Drafted Pros for Launch Campaign of His Much-Anticipated Brady Activewear Line NFL quarterback Tom Brady has signed ten NCAA athletes and recently drafted prospects to be part of his much-anticipated Brady activewear line launch campaign. These athletes will join Brady as the faces for his new brand. The collection is going to be launched on 12th January 2022.
"It's an honor to have these ten athletes represent our first Brady campaign," said Brady in a statement. "They are dedicated and driven players in the early stages of their careers, and each one of them embodies the spirit and ethos upon which our brand was founded."
Among these notable athletes were Freshman of the Year Shedeur Sanders, the son of legendary football player Deion Sanders, and Cade McNamara from Brady's alma mater, the University of Michigan. McNamara became the first quarterback to defeat Ohio State in several years, which drew a lot of attention. These athletes sported in various sports such as basketball, football, baseball, tennis, and hockey.
Others featured in the campaign include Villanova University Basketball's Jermaine Samuels, Julian Reese of University of Maryland Basketball, Andrew Fenty of the University of Michigan Tennis, George Pickens of the University of Georgia Football, Grayson McCall of Coastal Carolina University Football, Henry Davis of Pittsburgh Pirates Baseball, Jack St. Ivany of Boston College Hockey, and Patrick Zahraj of UCLA Tennis.
The Brady brand, co-founded by Tom Brady and entrepreneur Jens Grede with co-design by Dao-Yi Chow of Public School, will launch its inaugural drop featuring products from the TRAIN + LIVE system on bradybrand.com. The Brady line will be solely on bradybrand.com starting January 12, 2022, and it will also be at Nordstrom and Nordstrom.com, available only in specific stores beginning on January 1, 2022.